DigiWheel Makes Its TV Debut With Latvijas Loto ‘SuperBingo’

Making its TV debut, the innovative DigiWheel was showcased for the first time on the Latvian national lottery company Latvijas Loto ‘SuperBingo’ game show on Sunday, 21st January. The use of the DigiWheel technology in this way is set to revolutionise the gaming experience, introducing an unprecedented level of excitement and interaction to the traditional game show format.

The DigiWheel, a result of tireless innovation and cutting-edge technology, includes 12 SqM of Digital Real Estate. This unique feature allows for the seamless integration of promotional games with marketing messages and videos, offering participants and viewers of ‘SuperBingo’ an interactive and visually stunning experience.

‘It is a huge milestone to have a world’s first with DigiWheel on a gameshow on TV. Bringing the spectacle of our unique digital wheels to broadcast television is a perfect example of how our cutting edge DigiWheels deliver an amazing TV game show spectacle! We are incredibly proud to partner with Latvjas Loto and their forward thinking team, to bring the most incredible gaming tech to their TV studio for their audience and TV viewers.’ John Purcell, DigiWheel CEO, said.

The game show in Latvia serves as a testament to the versatility and excitement that DigiWheel brings to the entertainment landscape globally.

“We are happy that the Latvian national lottery ‘SuperBingo’ has these cutting edge technological and ambitious changes. The world’s first DigiWheel brings a new dimension of entertainment to players and viewers throughout Latvia. This innovation represents a fusion of technology and gaming, offering an immersive experience that has never been seen before on TV in Latvia,” says Aiga Roziņa, Marketing Director of Latvijas Loto.

For enquiries, please contact:

Phillip Purcell

VP Business Development