What We Do

DigiWheel has literally ‘reinvented the wheel’ for the gambling industry. Customised and adaptable wheel based casino gaming, marketing and entertainment can, for the first time in the industry, run on one device. Casinos can increase revenue, attract new customers and provide a unique gaming and entertainment offering. DigiWheel’s table & terminal options as well as standalone promotional wheels provide attractive options for every casino in the world.

Our Vision

Our vision is to see the DigiWheel in every major gaming facility in the world.

Our Mission

Our mission is to provide the most attractive and engaging wheel based gaming, promotions and entertainment for customers worldwide with the DigiWheel.

Our Values

Innovation

DigiWheel are problem solvers. Innovation doesn’t stop at reinventing the wheel. We encourage our team to share their ideas.

Professionalism

Professionalism is at the core of everything we do. This informs how we do business with everyone.

Entertaining

We build products that entertain people. We build customers by being informative and entertaining.

Wow Factor

We aim to WOW people with the most unique and engaging product to hit the gaming industry in many years.

Quality

We provide our customers with outstanding products. We add value through our expertise in operational excellence and 30 years of industry experience. Our knowledge helps to empower our customers.

Customer Experience

We strive to provide the best possible customer experience for our clients. We listen to our client’s needs and their end user’s pain points. Every engagement is an opportunity to add value.

Gambling

We empower a unique gambling experience that engages and entertains people without detracting from the gambling experience.

The DigiWheel Story

In 2010 John Purcell recognised an opportunity within the gaming sector. With nearly thirty years experience as an industry consultant and speaker, John saw that the traditional spinning wheel wasn’t fulfilling its potential. He envisioned a spinning wheel with a far more immersive user experience and the potential to increase revenue for casinos.

John’s ambitious vision was to reinvent the spinning wheel. The goal was to create a digital wheel that allowed the user to experience multiple games, HD video, live streaming events and promotional advertising. The challenge was to ensure this technology could function in the traditional act of spinning the wheel 360 degrees.

In 2015, the Purcell family began the arduous task of pioneering the world’s first 360° rotating HD digital spinning wheel. After five years of hard work, significant time and investment, John and his sons launched the DigiWheel to great acclaim at the G2E 2019 in Las Vegas.

In 2021, DigiWheel was acquired by Evolution further strengthening Evolution’s online gaming portfolio through DigiWheel’s unique and innovative digital technology being blended into Evolution’s online Live Casino games and game shows. The Evolution portfolio already includes successful wheel-based games including Dream Catcher, Crazy Time and other games.

DigiWheel will continue as a brand in its own right within the Evolution Group – alongside Evolution, NetEnt, Red Tiger, Ezugi and Big Time Gaming – adding even greater diversity to the group’s product offering for both online and land-based operators.

Our Team

John Purcell

CEO

John Burke

COO

Phillip Purcell

VP Business Development

John Purcell Jr

Technology Lead

James Buckley

Software Development Lead

John Purcell

CEO

Dr. Donny McDonald

CTO

Phillip Purcell

Business Development Lead

John Purcell Jr

Technology Lead

Dawn McGovern

Operations Manager

James Buckley

Software Development Lead

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