Our Story
In 2021, DigiWheel was acquired by Evolution further strengthening Evolution’s online gaming portfolio through DigiWheel’s unique and innovative digital technology being blended into Evolution’s online Live Casino games and game shows. The Evolution portfolio already includes successful wheel-based games including Dream Catcher, Crazy Time and other games.
DigiWheel will continue as a brand in its own right within the Evolution Group – alongside Evolution, NetEnt, Red Tiger, Ezugi and Big Time Gaming – adding even greater diversity to the group’s product offering for both online and land-based operators.
In 2010 John Purcell recognised an opportunity within the gaming sector. With nearly thirty years experience as an industry consultant and speaker, John saw that the traditional spinning wheel wasn’t fulfilling its potential. He envisioned a spinning wheel with a far more immersive user experience and the potential to increase revenue for casinos.
John’s ambitious vision was to reinvent the spinning wheel. The goal was to create a digital wheel that allowed the user to experience multiple games, HD video, live streaming events and promotional advertising. The challenge was to ensure this technology could function in the traditional act of spinning the wheel 360 degrees.
In 2015, the Purcell family began the arduous task of pioneering the world’s first 360° rotating HD digital spinning wheel. After five years of hard work, significant time and investment, John and his sons launched the DigiWheel to great acclaim at the G2E 2019 in Las Vegas.
Our Vision
Our vision is to see the DigiWheel in every
major gaming facility in the world.
Our Mission
Our mission is to provide the most attractive and engaging wheel based gaming, promotions and entertainment for customers worldwide with the DigiWheel.
What We Do
DigiWheel has literally ‘reinvented the wheel’ for the gambling industry. Customised and adaptable wheel based casino gaming, marketing and entertainment can, for the first time in the industry, run on one device. Casinos can increase revenue, attract new customers and provide a unique gaming and entertainment offering. DigiWheel’s table & terminal options as well as standalone promotional wheels provide attractive options for every casino in the world.
Our Values
Innovation
DigiWheel are problem solvers. Innovation doesn’t stop at reinventing the wheel. We encourage our team to share their ideas.
Professionalism
Professionalism is at the core of everything we do. This informs how we do business with everyone.
Entertaining
We build products that entertain people. We build customers by being informative and entertaining.
Wow Factor
We aim to WOW people with the most unique and engaging product to hit the gaming industry in many years.
Quality
We provide our customers with outstanding products. We add value through our expertise in operational excellence and 30 years of industry experience. Our knowledge helps to empower our customers.
Customer Experience
We strive to provide the best possible customer experience for our clients. We listen to our client’s needs and their end user’s pain points. Every engagement is an opportunity to add value.
Gambling
We empower a unique gambling experience that engages and entertains people without detracting from the gambling experience.
The Evolution Group
DigiWheel is proud to be part of the Evolution Group, the world’s leading online casino gaming company. Working with more top-tier operators than any other provider in our marketplace, Evolution leads the way in B2B online casino services delivered to our customers’ players via multiple channels and devices. Through Evolution’s innovative software, well-established enterprise-class infrastructure and people, we add real value to our customers’ gaming businesses.
Our Team
John Purcell
CEO
John Burke
COO
Phillip Purcell
VP Business Development
John Purcell Jr
Technology Lead
James Buckley
Software Development Lead
John Purcell
CEO
Dr. Donny McDonald
CTO
Phillip Purcell
Business Development Lead
John Purcell Jr
Technology Lead
Dawn McGovern
Operations Manager
James Buckley
Software Development Lead