Our Vision

Our vision is to see the DigiWheel in every major gaming facility in the world within the next five years.

Our Values


DigiWheel are problem solvers. Innovation doesn’t stop at reinventing the wheel. We encourage our team to share their ideas.


Professionalism is at the core of everything we do. This informs how we do business with everyone.


We provide our customers with outstanding products. We add value through our expertise in operational excellence and 30 years of industry experience. Our knowledge helps to empower our customers.

Customer Experience

We strive to provide the best possible customer experience for our clients. We listen to our client's needs and their end user's pain points. Every engagement is an opportunity to add value.


We build products that entertain people. We build customers by being informative and entertaining.

Wow Factor

We aim to WOW people with the most unique and engaging product to hit the gaming industry in many years.


We empower a unique gambling experience that engages and entertains people without detracting from the gambling experience.

Our Team

John Purcell


John Purcell Jnr

Director - Technology Services

Philip Purcell

Director - Business Development

The DigiWheel Story

In 2010 John Purcell recognised an opportunity within the gaming sector. With nearly thirty years experience as an industry consultant and speaker, John saw that the traditional spinning wheel wasn’t fulfilling its potential. He envisioned a spinning wheel with a far more immersive user experience and the potential to increase revenue for casinos.

John’s ambitious vision was to reinvent the spinning wheel. The goal was to create a digital wheel that allowed the user to experience multiple games, HD video, live streaming events and promotional advertising. The challenge was to ensure this technology could function in the traditional act of spinning the wheel 360 degrees.

In 2015, the Purcell family began the arduous task of pioneering the world’s first 360° rotating HD digital spinning wheel. After five years of hard work, significant time and investment, John and his sons launched the DigiWheel to great acclaim at the G2E 2019 in Las Vegas.

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